Full Length Research Paper
References
Aaker DA, Keller KL (1990). Consumer evaluations of brand extensions. Journal of Marketing 54(1):27-41. |
|
Aichner T (2014). Country-of-origin marketing: A list of typical strategies with examples. Journal of Brand Management 21(1):81-93. |
|
Al-Sulaiti KI, Baker MJ (1998). Country of origin effects: A literature review. Marketing Intelligence and Planning 16(3):150-199. |
|
Arvola A, Vassallo M Dean M, Lampila P, Saba A, Lähteenmäki L, Shepherd R (2008). Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour. Appetite 50(2-3):443-454. |
|
Beverland M, Lindgreen A (2002). Using country of origin in strategy: The importance of context and strategic action. Journal of Brand Management 10(2):147-167. |
|
Bilkey WJ, Nes E (1982). Country-of-origin effects on product evaluations. Journal of International Business Studies 13(1):89-100. |
|
Bruner GC, Hensel PJ, James KE (2005). Marketing scales handbook. Chicago, IL: American Marketing Association. Available at: |
|
Carpenter GS, Glazer R, Nakamoto K (1994). Meaningful brands from meaningless differentiation: The dependence on irrelevant attributes. Journal of Marketing Research 31(3):339-350. |
|
CBI - Ministry of Foreign Affairs (2020). Exporting fresh fruit and vegetables to Europe. Available at: |
|
Czellar S (2003). Consumer attitude toward brand extensions: An integrative model and research propositions. International Journal of Research in Marketing 20(1):97-115. |
|
Dadzie KQ, Sheth JN (2020). Perspectives on Macromarketing in the African Context: Introduction to the Special Issue. |
|
Dalman MD, Puranam K (2017). Consumer evaluation of ingredient branding strategy. Management Research Review 40(7):768-782. |
|
Desai KK, Keller KL (2002). The effects of ingredient branding strategies on host brand extendibility. Journal of Marketing 66(1):73-93. |
|
Faquhar PH (1989). Managing brand equity. Marketing Research 1(3):24-33. |
|
Gallarza MG, Gil-Saura I, Holbrook MB (2011). The value of value: Further excursions on the meaning and role of customer value. Journal of Consumer Behavior 10(4):179-191. |
|
Ghodeswar BM (2008). Building brand identity in competitive markets: A conceptual model. Journal of Product and Brand Management 17(1):4-12. |
|
Goldblatt P (1997). Floristic diversity in the Cape flora of South Africa. Biodiversity and Conservation 6(3):359-377. |
|
Gonçalves HM, Lourenço TF, Silva GM (2016). Green buying behavior and the theory of consumption values: A fuzzy-set approach. Journal of Business Research 69(4):1484-1491. |
|
Gore-Langton L (2016). Consumers willing to pay 75 per cent more for known ingredients: survey. Available at: |
|
Hatskevich A, Jenicek V, Darkwah SA (2011). Shea industry-A means of poverty reduction in Northern Ghana. Agricultura Tropica et Subtropica 44(4):223-228. |
|
Havard CT, Ferrucci P, Ryan TD (2019). Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group. Journal of Marketing Communications 2019:1-11. |
|
Herz M, Diamantopoulos A (2017). I use it but will tell you that I don't: Consumers' country-of-origin cue usage denial. Journal of International Marketing 25(2):52-71. |
|
Holbrook MB (1999). Consumer value: A framework for analysis and research. Psychology Press. |
|
Hsu CL, Chang CY, Yansritakul C (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services 34:145-152. |
|
Ietto-Gillies G (2019). The role of transnational corporations in the globalisation process. In The Handbook of Globalisation, Third Edition. Edward Elgar Publishing. |
|
Ingenbleek PT (2019). The Endogenous African Business: Why and How It Is Different, Why It Is Emerging Now and Why It Matters. Journal of African Business 20(2):195-205. |
|
Ingenbleek PT (2020). The Biogeographical Foundations of African Marketing Systems. Journal of Macromarketing 40(1):73-87. |
|
Jongmans E, Dampérat M, Jeannot F, Lei P, Jolibert A (2019). What is the added value of an organic label? Proposition of a model of transfer from the perspective of ingredient branding. Journal of Marketing Management 35(3-4):338-363. |
|
Kanama D, Nakazawa N (2017). The effects of ingredient branding in the food industry: Case studies on successful ingredient-branded foods in Japan. Journal of Ethnic Foods 4(2):126-131. |
|
Kathuria LM, Gill P (2013). Purchase of branded commodity food products: Empirical evidence from India. British Food Journal 115(9):1255-1280. |
|
Keller KL (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing 57(1):1-22. |
|
Keller KL (1998). Brand knowledge structures. Strategic brand management: Building, measuring, and managing brand equity. pp. 86-129. |
|
Keller KL (2003). Brand synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research 29(4):595-600. |
|
Keller KL, Brexendorf TO (2019). Measuring brand equity. In Handbuch Markenführung. Springer Gabler, Wiesbaden. pp. 1409-1439. |
|
Kinra N (2006). The effect of country-of-origin on foreign brand names in the Indian market. Marketing Intelligence and Planning 24(1):15-30. |
|
Klein J, Dawar N (2004). Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing 21(3):203-217. |
|
Koschmann A, Bowman D (2018). Evaluating marketplace synergies of ingredient brand alliances. International Journal of Research in Marketing 35(4):575-590. |
|
Kotler P, Keller KL (2016). Marketing Management. Global Edition (Vol. 15E). Available at: |
|
Kotler P, Pfoertsch W (2010). Ingredient branding: making the invisible visible. Springer Science & Business Media. |
|
Lee WJ, O'Cass A, Sok P (2017). Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation. European Journal of Marketing 51(1):177-199. |
|
Leuthesser L, Kohli C, Suri R (2003). 2+ 2= 5? A framework for using co-branding to leverage a brand. Journal of Brand Management 11(1):35-47. |
|
Long MM, Schiffman LG (2000). Consumption values and relationships: Segmenting the market for frequency programs. Journal of Consumer Marketing 17(3):214-232. |
|
Lorenz BA, Hartmann M, Simons J (2015). Impacts from region-of-origin labeling on consumer product perception and purchasing intention-Causal relationships in a TPB based model. Food Quality and Preference 45:149-157. |
|
Luomala HT (2007). Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices. Journal of Business Research 60(2):122-129. |
|
Matiza T, Oni OA (2013). Nation branding as a strategic marketing approach to foreign direct investment promotion: The case of Zimbabwe. Mediterranean Journal of Social Sciences 4(13):475. |
|
Moon H, Sprott DE (2016). Ingredient branding for a luxury brand: The role of brand and product fit. Journal of Business Research 69(12):5768-5774. |
|
Norris DG (1992). Ingredient branding: A strategy option with multiple beneficiaries. |
|
Oberecker EM, Diamantopoulos A (2011). Consumers' emotional bonds with foreign countries: does consumer affinity affect behavioral intentions?. Journal of International Marketing 19(2):45-72. |
|
Osei C, Gbadamosi A (2011). Re-branding Africa. Marketing Intelligence and Planning 29(3):284-304. |
|
Owusu-Frimpong N, Nwankwo S, Blankson C, Tarnanidis T (2013). The effect of service quality and satisfaction on destination attractiveness of sub-Saharan African countries: The case of Ghana. Current Issues in Tourism 16(7-8):627-646. |
|
Papadopoulos N, Hamzaoui-Essoussi L (2015). Place images and nation branding in the African context: Challenges, opportunities, and questions for policy and research. Africa Journal of Management 1(1):54-77. |
|
Pham MT, Avnet T (2004). Ideals and oughts and the reliance on affect versus substance in persuasion. Journal of Consumer Research 30(4):503-518. |
|
Pinar M, Trapp PS (2008). Creating competitive advantage through ingredient branding and brand ecosystem: the case of Turkish cotton and textiles. Journal of International Food and Agribusiness Marketing 20(1):29-56. |
|
Ponnam A, Balaji MS, Dawra J (2015b). Fostering a motivational perspective of customer-based brand equity. The Marketing Review 15(1):3-16. |
|
Ponnam A, Sreejesh S, Balaji MS (2015a). Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products. British Food Journal 117(2):523-537. |
|
Radighieri JP, Mariadoss BJ, Grégoire Y, Johnson JL (2014). Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role. Marketing Letters 25(2):123-138. |
|
Reichheld FF (2001). Lead for loyalty. Harvard Business Review 79(7):76-84. |
|
Rodrigue CS, Biswas A (2004). Brand alliance dependency and exclusivity: An empirical investigation. Journal of Product and Brand Management 13(7):477-487. |
|
Sheth JN, Newman BI, Gross BL (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research 22(2):159-170. |
|
Sigué SP (2012). Adding value to African commodities: Could ingredient branding be a solution?. Journal of African Business 13(1):1-4. |
|
Simon CJ, Sullivan MW (1993). The measurement and determinants of brand equity: A financial approach. Marketing Science 12(1):28-52. |
|
Sinclair A, Agyeman B (2005). Building global leadership at The Body Shop. Human Resource Management International Digest 13(4):5-8. |
|
Suki NM, Suki NM (2015). Impact of consumption values on consumer environmental concern regarding green products: Comparing light, average, and heavy users'. International Journal of Economics and Financial Issues 5(1):82-97. |
|
Sweeney JC, Soutar GN (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing 77(2):203-220. |
|
Tepic M, Fortuin F, Kemp R, Omta O. (2014). Innovation capabilities in food and beverages and technology-based innovation projects. British Food Journal 116(2):228-250. |
|
Vaidyanathan R, Aggarwal P (2000). Strategic brand alliances: implications of ingredient branding for national and private label brands. Journal of Product and Brand Management 9(4):214-228. |
|
Van Ittersum K (2001). The role of region of origin in consumer decision-making and choice. Available at: |
|
Van Ittersum K, Candel MJ, Meulenberg MT (2003). The influence of the image of a product's region of origin on product evaluation. Journal of Business Research 56(3):215- 226. |
|
Van Riemsdijk L, Ingenbleek PT, Houthuijs M, van Trijp HC (2017). Strategies for positioning animal welfare as personally relevant. British Food Journal 119(9):2062-2075. |
|
Verlegh PW, Steenkamp JBE, Meulenberg MT (2005). Country-of-origin effects in consumer processing of advertising claims. International Journal of Research in Marketing 22(2):127-139. |
|
Verlegh PW, van Ittersum K (2001). The origin of the spices: The impact of geographic product origin on consumer decision making. Food, People and Society. Springer, Berlin, Heidelberg. pp. 267-279. |
|
Wanjiru E (2006). Branding African countries: A prospect for the future. Place Branding 2(1):84-95. |
|
Webster FE, Keller KL (2004). A roadmap for branding in industrial markets. Journal of Brand Management 11(5):388-402. |
|
Winit W, Gregory G, Cleveland M, Verlegh P (2014). Global vs local brands: How home country bias and price differences impact brand evaluations. International Marketing Review 31(2):102-128. |
|
Zeithaml VA (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing 52(3):2-22. |
Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0