African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4193

Full Length Research Paper

African-ingredient branding as a marketing strategy: Examining the evaluations of export-market consumers

Caspar Krampe
  • Caspar Krampe
  • Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.
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Hannah van Lith
  • Hannah van Lith
  • Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.
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Mavis Gobiye
  • Mavis Gobiye
  • Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.
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Paul T. M. Ingenbleek
  • Paul T. M. Ingenbleek
  • Marketing and Consumer Behaviour Group, Wageningen University and Research, Hollandseweg 1, 6706 KN Wageningen, Netherlands.
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  •  Received: 04 February 2020
  •  Accepted: 10 June 2020
  •  Published: 30 June 2020

How to cite this article

APA /
Krampe, C., van Lith, H., Gobiye, M., & Ingenbleek, P. T. M. (2020). African-ingredient branding as a marketing strategy: Examining the evaluations of export-market consumers. African Journal of Business Management, 14(6), 184-195.
Chicago /
Caspar Krampe, Hannah van Lith, Mavis Gobiye and Paul T. M. Ingenbleek  . "African-ingredient branding as a marketing strategy: Examining the evaluations of export-market consumers." African Journal of Business Management 14, no. 6 (2020): 184-195.
MLA /
Caspar Krampe, et al. "African-ingredient branding as a marketing strategy: Examining the evaluations of export-market consumers." African Journal of Business Management 14.6 (2020): 184-195.
DOI /
https://doi.org/10.5897/AJBM2020.8972
URL /
https://academicjournals.org/journal/AJBM/article-abstract/30A411C64196

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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