African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains)

Ponduri, S. B.*
  • Ponduri, S. B.*
  • Department of Management Studies, Mahaveer Institute of Science and Technology, (Affiliated to JNT University, Hyderabad) Vyasapuri, Bandlaguda, Hyderaabd.500 005, India.
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V. Sailaja
  • V. Sailaja
  • Department of Management Studies, Mahaveer Institute of Science and Technology, (Affiliated to JNT University, Hyderabad) Vyasapuri, Bandlaguda, Hyderaabd.500 005, India.
  • Google Scholar


  •  Received: 06 August 2013
  •  Accepted: 06 May 2014
  •  Published: 31 July 2014

Authors

Ponduri, S. B.*
Department of Management Studies, Mahaveer Institute of Science and Technology, (Affiliated to JNT University, Hyderabad) Vyasapuri, Bandlaguda, Hyderaabd.500 005, India.

V. Sailaja
Department of Management Studies, Mahaveer Institute of Science and Technology, (Affiliated to JNT University, Hyderabad) Vyasapuri, Bandlaguda, Hyderaabd.500 005, India.

Corresponding Author Email: [email protected]