African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains)

Ponduri, S. B.*
  • Ponduri, S. B.*
  • Department of Management Studies, Mahaveer Institute of Science and Technology, (Affiliated to JNT University, Hyderabad) Vyasapuri, Bandlaguda, Hyderaabd.500 005, India.
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V. Sailaja
  • V. Sailaja
  • Department of Management Studies, Mahaveer Institute of Science and Technology, (Affiliated to JNT University, Hyderabad) Vyasapuri, Bandlaguda, Hyderaabd.500 005, India.
  • Search for this author on:
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  •  Received: 06 August 2013
  •  Accepted: 06 May 2014
  •  Published: 31 July 2014

How to cite this article

APA /
Sailaja, V., & Ponduri, S. B. (2014). Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains). African Journal of Marketing Management, 6(3), 33-38.
Chicago /
Ponduri, S. B. and V. Sailaja. "Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains)." African Journal of Marketing Management 6, no. 3 (2014): 33-38.
MLA /
Ponduri, S. B. and V. Sailaja. "Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains)." African Journal of Marketing Management 6.3 (2014): 33-38.
DOI /
https://doi.org/10.5897/AJMM2013.0372
URL /
https://academicjournals.org/journal/AJMM/article-abstract/1B1BFC045822

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This article is published under the terms of the Creative Commons Attribution License 4.0

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