African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Information technology in Indian retailing, issues and challenges (A case study on the rise and fall of Subhiksha Retail Chains)

Ponduri, S. B.*
  • Ponduri, S. B.*
  • Department of Management Studies, Mahaveer Institute of Science and Technology, (Affiliated to JNT University, Hyderabad) Vyasapuri, Bandlaguda, Hyderaabd.500 005, India.
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V. Sailaja
  • V. Sailaja
  • Department of Management Studies, Mahaveer Institute of Science and Technology, (Affiliated to JNT University, Hyderabad) Vyasapuri, Bandlaguda, Hyderaabd.500 005, India.
  • Google Scholar


  •  Received: 06 August 2013
  •  Accepted: 06 May 2014
  •  Published: 31 July 2014

References

David Gilbert (2003). Retail Marketing Management. Pearson Edition".
 
Randy P, Michael JW (2006). WHITE PAPER –"Total Cost of Ownership for Point-of-Sale and PC Cash Drawer Solutions: A Comparative Analysis of Retail Checkout Environments. Update Sponsored by: IBM".
 
Srivastava RK (2008). "Changing retail scene in India". Int. J. Retail Distrib. Manage. 36(9):714-721.