Full Length Research Paper
Authors
Aemro Worku
Department of Marketing Management, College of Business and Economics, Injibara University, Ethiopia.
Haile Shitahun
Department of Management, College of Business and Economics, Jinka University, Ethiopia.
Yonas Mebrate
Department of Marketing Management, College of Business and Economics, Oda Bultum University, Chiro, Ethiopia.
Adino Andaregie
Department of Economics, College of Business and Economics, Injibara University, Ethiopia.
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