African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 154

Full Length Research Paper

Assessing the attitude towards mobile marketing among university students

Aemro Worku
  • Aemro Worku
  • Department of Marketing Management, College of Business and Economics, Injibara University, Ethiopia.
  • Google Scholar
Haile Shitahun
  • Haile Shitahun
  • Department of Management, College of Business and Economics, Jinka University, Ethiopia.
  • Google Scholar
Yonas Mebrate
  • Yonas Mebrate
  • Department of Marketing Management, College of Business and Economics, Oda Bultum University, Chiro, Ethiopia.
  • Google Scholar
Adino Andaregie
  • Adino Andaregie
  • Department of Economics, College of Business and Economics, Injibara University, Ethiopia.
  • Google Scholar


  •  Received: 24 December 2019
  •  Accepted: 12 March 2020
  •  Published: 31 March 2020

Authors

Aemro Worku
Department of Marketing Management, College of Business and Economics, Injibara University, Ethiopia.

Haile Shitahun
Department of Management, College of Business and Economics, Jinka University, Ethiopia.

Yonas Mebrate
Department of Marketing Management, College of Business and Economics, Oda Bultum University, Chiro, Ethiopia.

Adino Andaregie
Department of Economics, College of Business and Economics, Injibara University, Ethiopia.

Corresponding Author Email: [email protected]