Assessing the attitude towards mobile marketing among university students

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Aemro Worku
Department of Marketing Management, College of Business and Economics, Injibara University, Ethiopia.
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Haile Shitahun
Department of Management, College of Business and Economics, Jinka University, Ethiopia.
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Yonas Mebrate
Department of Marketing Management, College of Business and Economics, Oda Bultum University, Chiro, Ethiopia.
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Adino Andaregie
Department of Economics, College of Business and Economics, Injibara University, Ethiopia.
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This article is published under the terms of the Creative Commons Attribution License 4.0.

Authors

Aemro Worku
Department of Marketing Management, College of Business and Economics, Injibara University, Ethiopia.

Haile Shitahun
Department of Management, College of Business and Economics, Jinka University, Ethiopia.

Yonas Mebrate
Department of Marketing Management, College of Business and Economics, Oda Bultum University, Chiro, Ethiopia.

Adino Andaregie
Department of Economics, College of Business and Economics, Injibara University, Ethiopia.

Corresponding Author Email: [email protected]

This article is published under the terms of the Creative Commons Attribution License 4.0

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