African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Assessing the attitude towards mobile marketing among university students

Aemro Worku
  • Aemro Worku
  • Department of Marketing Management, College of Business and Economics, Injibara University, Ethiopia.
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Haile Shitahun
  • Haile Shitahun
  • Department of Management, College of Business and Economics, Jinka University, Ethiopia.
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Yonas Mebrate
  • Yonas Mebrate
  • Department of Marketing Management, College of Business and Economics, Oda Bultum University, Chiro, Ethiopia.
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Adino Andaregie
  • Adino Andaregie
  • Department of Economics, College of Business and Economics, Injibara University, Ethiopia.
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  •  Received: 24 December 2019
  •  Accepted: 12 March 2020
  •  Published: 31 March 2020

How to cite this article

APA /
Worku, A., Shitahun, H., Mebrate, Y., & Andaregie, A. (2020). Assessing the attitude towards mobile marketing among university students. African Journal of Marketing Management, 12(1), 1-10.
Chicago /
Aemro Worku, Haile Shitahun, Yonas Mebrate, Adino Andaregie. "Assessing the attitude towards mobile marketing among university students." African Journal of Marketing Management 12, no. 1 (2020): 1-10.
MLA /
Aemro Worku, et al. "Assessing the attitude towards mobile marketing among university students." African Journal of Marketing Management 12.1 (2020): 1-10.
DOI /
https://doi.org/10.5897/AJMM2019.0629
URL /
https://academicjournals.org/journal/AJMM/article-abstract/3A6312463925

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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