Evaluating the impact of brand experiences on customer-based brand equity for tournament 
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Pragasen Pillay
Department of Management Studies, Faculty of Commerce, University of Cape Town, South Africa.
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Mxolisi Sibiya
Department of Management Studies, Faculty of Commerce, University of Cape Town, South Africa.
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This article is published under the terms of the Creative Commons Attribution License 4.0.

Authors

Pragasen Pillay
Department of Management Studies, Faculty of Commerce, University of Cape Town, South Africa.

Mxolisi Sibiya
Department of Management Studies, Faculty of Commerce, University of Cape Town, South Africa.

Corresponding Author Email: [email protected]

This article is published under the terms of the Creative Commons Attribution License 4.0

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