African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

Pragasen Pillay
  • Pragasen Pillay
  • Department of Management Studies, Faculty of Commerce, University of Cape Town, South Africa.
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Mxolisi Sibiya
  • Mxolisi Sibiya
  • Department of Management Studies, Faculty of Commerce, University of Cape Town, South Africa.
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  •  Received: 29 June 2021
  •  Accepted: 16 August 2021
  •  Published: 31 August 2021

How to cite this article

APA /
Pillay, P., & Sibiya, M. (2021). Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors. African Journal of Marketing Management, 13(2), 25-38.
Chicago /
Pragasen Pillay and Mxolisi Sibiya. "Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors." African Journal of Marketing Management 13, no. 2 (2021): 25-38.
MLA /
Pragasen Pillay and Mxolisi Sibiya. "Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors." African Journal of Marketing Management 13.2 (2021): 25-38.
DOI /
https://doi.org/10.5897/AJMM2021.0685
URL /
https://academicjournals.org/journal/AJMM/article-abstract/5B0E87567613

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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