African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Evaluating the impact of brand experiences on customer-based brand equity for tournament title sponsors

Pragasen Pillay
  • Pragasen Pillay
  • Department of Management Studies, Faculty of Commerce, University of Cape Town, South Africa.
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Mxolisi Sibiya
  • Mxolisi Sibiya
  • Department of Management Studies, Faculty of Commerce, University of Cape Town, South Africa.
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  •  Received: 29 June 2021
  •  Accepted: 16 August 2021
  •  Published: 31 August 2021

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This article is published under the terms of the Creative Commons Attribution License 4.0

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