Sales promotion tools, customer emotions and consumer buying responses in Ghana

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Martey Edward Markwei
Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
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Adenutsi Kingsford
Business Administration and Economics Department, School of Business and Economics, Presbyterian University College, Ghana.
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Mante George Dominic Kofi
Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
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Siaw Gladys Apreh
Hospitality Department, Faculty of Applied Science and Technology, Koforidua Technical University, Ghana.
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Addo Asabia Ruth
Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
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Copyright © 2024 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0.

Authors

Martey Edward Markwei
Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.

Adenutsi Kingsford
Business Administration and Economics Department, School of Business and Economics, Presbyterian University College, Ghana.

Mante George Dominic Kofi
Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.

Siaw Gladys Apreh
Hospitality Department, Faculty of Applied Science and Technology, Koforidua Technical University, Ghana.

Addo Asabia Ruth
Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.

Corresponding Author Email: [email protected]

This article is published under the terms of the Creative Commons Attribution License 4.0

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