African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Social media celebrities and materialism influence on compulsive buying behaviors

Badrea Saleh Al Oraini
  • Badrea Saleh Al Oraini
  • Department of Business Administration, College of Business and Economics, Qassim University, Buraydah 52571, Saudi Arabia.
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  •  Received: 29 December 2023
  •  Accepted: 28 May 2024
  •  Published: 30 June 2024

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