African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Social media celebrities and materialism influence on compulsive buying behaviors

Badrea Saleh Al Oraini
  • Badrea Saleh Al Oraini
  • Department of Business Administration, College of Business and Economics, Qassim University, Buraydah 52571, Saudi Arabia.
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  •  Received: 29 December 2023
  •  Accepted: 28 May 2024
  •  Published: 30 June 2024

How to cite this article

APA /
Al Oraini, B. S. (2024). Social media celebrities and materialism influence on compulsive buying behaviors. African Journal of Marketing Management, 16(1), 1-13.
Chicago /
Badrea Saleh Al Oraini. "Social media celebrities and materialism influence on compulsive buying behaviors." African Journal of Marketing Management 16, no. 1 (2024): 1-13.
MLA /
Badrea Saleh Al Oraini. "Social media celebrities and materialism influence on compulsive buying behaviors." African Journal of Marketing Management 16.1 (2024): 1-13.
DOI /
https://doi.org/10.5897/AJMM2023.0731
URL /
https://academicjournals.org/journal/AJMM/article-abstract/640197872224

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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