African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Satisfaction and retention strategies for Nigerian Generation Y customers

Edmund Ehichioya Otaigbe
  • Edmund Ehichioya Otaigbe
  • College of Management and Technology, Walden University, Minnesota, USA.
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Christopher Beehner
  • Christopher Beehner
  • College of Management and Technology, Walden University, Minnesota, USA.
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  •  Received: 01 July 2019
  •  Accepted: 05 August 2019
  •  Published: 30 September 2019

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