African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

The effect of Guanxi orientation on boundary spanners’ behavior and subsequent influence on inter-firm relationship quality

PAN Xuan
  • PAN Xuan
  • School of Economics and Management, Tsinghua University, China.
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ZANG Shuwei
  • ZANG Shuwei
  • School of Economics and Management, Tsinghua University, China.
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  •  Received: 16 May 2017
  •  Accepted: 07 August 2017
  •  Published: 30 September 2017

How to cite this article

APA /
PAN, X., & ZANG, S. (2017). The effect of Guanxi orientation on boundary spanners’ behavior and subsequent influence on inter-firm relationship quality. African Journal of Marketing Management, 9(8), 120-132.
Chicago /
PAN Xuan and ZANG Shuwei. "The effect of Guanxi orientation on boundary spanners’ behavior and subsequent influence on inter-firm relationship quality." African Journal of Marketing Management 9, no. 8 (2017): 120-132.
MLA /
PAN Xuan and ZANG Shuwei. "The effect of Guanxi orientation on boundary spanners’ behavior and subsequent influence on inter-firm relationship quality." African Journal of Marketing Management 9.8 (2017): 120-132.
DOI /
https://doi.org/10.5897/AJMM2017.0529
URL /
https://academicjournals.org/journal/AJMM/article-abstract/35C884D65961

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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