African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Marketing of Jew’s mallow in Agbedranfo local area in the Southwest of Benin

Patrice Ygué Adegbola
  • Patrice Ygué Adegbola
  • Agricultural Research Center of Agonkanmey (CRA-Agonkanmey), National Institute of Agricultural Researches of Benin (INRAB), Benin.
  • Google Scholar
Christelle Marie Komlan-Ahihou
  • Christelle Marie Komlan-Ahihou
  • Agricultural Research Center of Agonkanmey (CRA-Agonkanmey), National Institute of Agricultural Researches of Benin (INRAB), Benin.
  • Google Scholar
Anselme Adegbidi
  • Anselme Adegbidi
  • Agricultural Research Center of Agonkanmey (CRA-Agonkanmey), National Institute of Agricultural Researches of Benin (INRAB), Benin.
  • Google Scholar
Sounkoura Adetonah
  • Sounkoura Adetonah
  • Agricultural Research Center of Agonkanmey (CRA-Agonkanmey), National Institute of Agricultural Researches of Benin (INRAB), Benin.
  • Google Scholar
Ousmane Coulibaly
  • Ousmane Coulibaly
  • Agricultural Research Center of Agonkanmey (CRA-Agonkanmey), National Institute of Agricultural Researches of Benin (INRAB), Benin.
  • Google Scholar
Guy-Apollinaire Mensah
  • Guy-Apollinaire Mensah
  • Agricultural Research Center of Agonkanmey (CRA-Agonkanmey), National Institute of Agricultural Researches of Benin (INRAB), Benin.
  • Google Scholar
Cocou Muriel Dorian Montcho
  • Cocou Muriel Dorian Montcho
  • Agricultural Research Center of Agonkanmey (CRA-Agonkanmey), National Institute of Agricultural Researches of Benin (INRAB), Benin.
  • Google Scholar


  •  Received: 10 February 2016
  •  Accepted: 18 May 2016
  •  Published: 30 June 2016

How to cite this article

APA /
Adegbola, P. Y., Komlan-Ahihou, C. M., Adegbidi, A., Adetonah, S., Coulibaly, O., Mensah, G., & Montcho, C. M. D. (2016). Marketing of Jew’s mallow in Agbedranfo local area in the Southwest of Benin. African Journal of Marketing Management, 8(3), 20-31.
Chicago /
Patrice Ygu&e Adegbola, Christelle Marie Komlan-Ahihou, Anselme Adegbidi, Sounkoura Adetonah, Ousmane Coulibaly, Guy-Apollinaire Mensah and Cocou Muriel Dorian Montcho. "Marketing of Jew’s mallow in Agbedranfo local area in the Southwest of Benin." African Journal of Marketing Management 8, no. 3 (2016): 20-31.
MLA /
Patrice Ygueacute; Adegbola, et al. "Marketing of Jew’s mallow in Agbedranfo local area in the Southwest of Benin." African Journal of Marketing Management 8.3 (2016): 20-31.