African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Impact of service quality performance on customer satisfaction: A case of Oromia international Bank (OIB), Ambo Branch, West Shoa Zone, Oromia Regional State, Ethiopia

Negash Geleta Etana
  • Negash Geleta Etana
  • Department of Management, College of Business and Economics, Ambo University, P. O. Box, 119, Ethiopia.
  • Google Scholar


  •  Received: 02 January 2020
  •  Accepted: 08 June 2020
  •  Published: 31 March 2021

How to cite this article

APA /
Etana, N. G. (2021). Impact of service quality performance on customer satisfaction: A case of Oromia international Bank (OIB), Ambo Branch, West Shoa Zone, Oromia Regional State, Ethiopia. African Journal of Marketing Management, 13(1), 12-24.
Chicago /
Negash Geleta Etana  . "Impact of service quality performance on customer satisfaction: A case of Oromia international Bank (OIB), Ambo Branch, West Shoa Zone, Oromia Regional State, Ethiopia." African Journal of Marketing Management 13, no. 1 (2021): 12-24.
MLA /
Negash Geleta Etana  . "Impact of service quality performance on customer satisfaction: A case of Oromia international Bank (OIB), Ambo Branch, West Shoa Zone, Oromia Regional State, Ethiopia." African Journal of Marketing Management 13.1 (2021): 12-24.