African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 150

Full Length Research Paper

The impact of M-banking quality service on customer’s satisfaction during Covid-19 lock down: The case of Bank of Abyssinia, Ethiopia

Eyob Ketema* and Yalemwork W/Selassie  
Department of Business Administration, Lunar International College, Ethiopia.  
Email: [email protected]

  •  Received: 19 June 2020
  •  Accepted: 25 September 2020
  •  Published: 30 November 2020

How to cite this article

APA /
Ketema, E., & W/Selassie, Y. (2020). The impact of M-banking quality service on customer’s satisfaction during Covid-19 lock down: The case of Bank of Abyssinia, Ethiopia. African Journal of Marketing Management, 12(2), 21-37.
Chicago /
Eyob Ketema and Yalemwork W/Selassie  . "The impact of M-banking quality service on customer’s satisfaction during Covid-19 lock down: The case of Bank of Abyssinia, Ethiopia." African Journal of Marketing Management 12, no. 2 (2020): 21-37.
MLA /
Eyob Ketema and Yalemwork W/Selassie  . "The impact of M-banking quality service on customer’s satisfaction during Covid-19 lock down: The case of Bank of Abyssinia, Ethiopia." African Journal of Marketing Management 12.2 (2020): 21-37.