African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 151

Full Length Research Paper

The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran

Seyed Reza Agha Seyed Hosseini
  • Seyed Reza Agha Seyed Hosseini
  • SP Jain School of Global Management, Sydney, Australia.
  • Google Scholar
Nicolas Hamelin
  • Nicolas Hamelin
  • SP Jain School of Global Management, Sydney, Australia.
  • Google Scholar


  •  Received: 22 October 2020
  •  Accepted: 14 December 2020
  •  Published: 31 March 2021

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