African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran

Seyed Reza Agha Seyed Hosseini
  • Seyed Reza Agha Seyed Hosseini
  • SP Jain School of Global Management, Sydney, Australia.
  • Search for this author on:
  • Google Scholar
Nicolas Hamelin
  • Nicolas Hamelin
  • SP Jain School of Global Management, Sydney, Australia.
  • Search for this author on:
  • Google Scholar


  •  Received: 22 October 2020
  •  Accepted: 14 December 2020
  •  Published: 31 March 2021

How to cite this article

APA /
Hosseini, S. R. A. S., & Hamelin, N. (2021). The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran. African Journal of Marketing Management, 13(1), 1-11.
Chicago /
Seyed Reza Agha Seyed Hosseini and Nicolas Hamelin. "The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran." African Journal of Marketing Management 13, no. 1 (2021): 1-11.
MLA /
Seyed Reza Agha Seyed Hosseini and Nicolas Hamelin. "The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran." African Journal of Marketing Management 13.1 (2021): 1-11.
DOI /
https://doi.org/10.5897/AJMM2020.0666
URL /
https://academicjournals.org/journal/AJMM/article-abstract/188300E66372

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

Back to Vol. 13 No. 1
Back to articles
SUBSCRIBE TO RSS
SUBMIT MANUSCRIPT
CONFERENCES