African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 151

Full Length Research Paper

The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran

Seyed Reza Agha Seyed Hosseini
  • Seyed Reza Agha Seyed Hosseini
  • SP Jain School of Global Management, Sydney, Australia.
  • Google Scholar
Nicolas Hamelin
  • Nicolas Hamelin
  • SP Jain School of Global Management, Sydney, Australia.
  • Google Scholar


  •  Received: 22 October 2020
  •  Accepted: 14 December 2020
  •  Published: 31 March 2021

How to cite this article

APA /
Hosseini, S. R. A. S., & Hamelin, N. (2021). The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran. African Journal of Marketing Management, 13(1), 1-11.
Chicago /
Seyed Reza Agha Seyed Hosseini and Nicolas Hamelin. "The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran." African Journal of Marketing Management 13, no. 1 (2021): 1-11.
MLA /
Seyed Reza Agha Seyed Hosseini and Nicolas Hamelin. "The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran." African Journal of Marketing Management 13.1 (2021): 1-11.