African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

The role of brand experience in customer satisfaction and customer loyalty in Ayandeh Bank branches in Tehran

Seyed Reza Agha Seyed Hosseini
  • Seyed Reza Agha Seyed Hosseini
  • SP Jain School of Global Management, Sydney, Australia.
  • Search for this author on:
  • Google Scholar
Nicolas Hamelin
  • Nicolas Hamelin
  • SP Jain School of Global Management, Sydney, Australia.
  • Search for this author on:
  • Google Scholar


  •  Received: 22 October 2020
  •  Accepted: 14 December 2020
  •  Published: 31 March 2021

CrossRef Citations (0)

See more citations on Google Scholar
1
No citation found

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

Back to Vol. 13 No. 1
Back to articles
SUBSCRIBE TO RSS
SUBMIT MANUSCRIPT
CONFERENCES